On this blog a found a great post professional 2.0 and personal branding http://www.tomscholte.com/2008/05/personal-branding-noodzaak-professional.html

N.b. The link to the article of Bart van der Meij is:
http://www.bartvandermeij.nl/persoonlijk_kennismanagement_branding_professional_trends.pdf

 

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